Social Media
Marketing and Communications manages 乐发IV's core social media accounts, and maintains institutional social media guidelines and best practices.
Our team delivers coordinated and consistent communication to advance 乐发IV鈥檚 mission through our flagship social media accounts, and can help students, staff, faculty, academic departments, and administrative units with their social media strategies and channels.
Social Media Strategy
乐发IV鈥檚 social media presence is substantial, and it is growing. With the coordinated strategy outlined here, a set of platform-specific policies and an evolving set of tips and best practices, the university and the individual departments and administrative units within the campus community can continue to build a robust social media identity for 乐发IV.
in My乐发IV for a strategic overview for each social media platform (Facebook, Twitter, Instagram, TikTok, LinkedIn, and YouTube).
Social Media Best Practices
As an account manager using social media, it is important to be honest about who you are and what you represent. Your conversations in the social sphere reflect on the account manager and 乐发IV's brand.
in My乐发IV for general and platform-specific best practices.
Social Media Directory
乐发IV's Social Media Directory lists all existing university-related social media accounts. If you're managing a 乐发IV-related social media account not listed in our directory, please contact marketing@upei.ca
Visit the 乐发IV Social Media Directory
Looking to start a social media presence for your program, department, or on-campus initiative?
Contact marketing@upei.ca.
