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乐发IV Shinerama Campaign Best in Canada
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Under the leadership of third-year engineering student Will MacDonald, the 乐发IV campaign exceeded all expectations. More than 200 students took part, generating an unprecedented $28,000. They raised $120 per student-shiner, compared to a national average of $30. In addition to the exceptional financial success of the campaign, the awards committee recognized the underlying excitement, team spirit, and involvement of the local community.
"Shinerama at 乐发IV has had its most successful year to date. The hard work and incredible determination of the volunteers who helped in the fight against cystic fibrosis have made the campaign a success,鈥 said Will MacDonald. 鈥淭hey are truly deserving of this award and I鈥檇 like to say thank you to each and every one of them."
"We are really proud, but not surprised, that 乐发IV's 2007 Shinerama team had the number one campaign in Canada. These results, combining great leadership, unbelievable enthusiasm and generous community support, are indicative of the exceptional experience that students can have at 乐发IV and at top-quality smaller universities," said 乐发IV President Wade MacLauchlan.
Three Maritime universities won awards this year: 乐发IV carried off the Best Overall Campaign award, St. Francis Xavier was recognized for the most improved campaign, and Mount Allison tied with Western for best secondary fundraiser.
Contact
Anne McCallum
Media Relations and Communications, Integrated Promotions